print ad - YWW

I think that this advertisement is geared towards families and tourists. The advertisement uses color, dynamic camera angles, content, and a slogan to appeal to our need for affiliation and escape. The colors in the ad are very bright, with a focus on yellow and blue especially. These two colors give off a fun energy, and reminds us of the beach, and other traditional summer activities. These are really good images for Yas Waterworld. It helps them fulfil the need to escape, since going to the beach and relaxing in the summer time are all things that we want to do to escape our seemingly boring everyday lives. The dynamic camera angles show the iconic snake ride from a slanted angle, making the snakes seem big exciting. It also gives a distorted and blurred view of the water, making it seem almost endless. It also uses pathos when the father-daughter duo become a main part of the ad, seeing a family appeals to our emotion and the audience sees this and might imagine themselves in this situation. This all helps to give YWW a familiar yet exciting image. The endless water helps to fulfil the need to escape and relax and the father-daughter duo helps fulfil the need to affiliate with family and a group. The slogan says, “The world has spoken Yas Waterworld on Yas Island is the world’s leading waterpark”. This is an exaggeration and is also a great example of superlatives. The term, ‘the world’ is very vague and is used as an authority. This, coupled with the little emblem in the corner, helps bolster YWW’s credibility, and is an example of ethos. The text is written in big, bubbly letters, keeping with the blue/yellow color scheme. This helps it remain eye catching, even with the huge snake ride on the right. It also could connect to the fact that YWW is catered towards families, so the font should look fun and interesting, just to emphasize that idea.